SING-LI is an institution in the North-East and the challenge was to share our love of a really great product with the nation.  First we created the SING-LI character to add personality to the brand and then simplified the offering with three main products. Vibrant colours helped create a strong visual shelf presence and I’m glad to say it has been a huge success winning countless awards over the last two years. You can also purchase SING-LI sauces online at www.singli.ie”.