A credit union is a group of people who save together and lend to each other at a fair and reasonable rate of interest and so viewed from above four people around a table is the core design element in the Connect CU identity. A subtle nod to celtic symmetry and a new fresh colour palette provide a bright, inviting identity that visually cemented the amalgamation of Annagasann and Kilsaran credit unions.
It is always difficult to merge two entities, but with effective branding both Credit Unions now feel like one connected family. Eamon played an important role in helping us achieve this difficult task. We not only feel connected, we feel reinvented!